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Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations